Methodology - StartUp
Mango StartUp Studio allows the start-ups to define and develop their business model in collaboration with Mango, a global company and one of Europe’s leading fashion groups.
Evaluation of applications
Together with the internal teams at Mango, we will evaluate the different start-ups that apply to the Mango StartUp Studio programme. Key among the criteria that is taken into consideration in this initial phase is the innovation the business model of the start-up will contribute to the fashion value chain, ensuring the benefit that can be obtained from the acceleration programme by the entrepreneurs.
The business idea of the selected start-ups will be presented to the Mango StartUp Studio Committee for pre-approval. The aim of this stage is to establish an internal multi-disciplinary team which can detail the acceleration programme or pilot trial we wish to develop, based on the definition of the success KPIs.
The Mango StartUp Studio Committee approves the investment in the start-up. Once approved, the team of entrepreneurs initiates the acceleration programme, with all its benefits of training and mentoring, and receives financial assistance.
Work on the start-up value proposal
As part of the Mango StartUp Studio acceleration programme, the entrepreneurs will be able to work on defining their value proposal alongside the Mango experts.
If you think you can bring innovation to the fashion industry to solve one of the challenges within the sector, write to us and we’ll consider your application at Mango StartUp Studio.